Rachael Lucas

Rachael Lucas brings over 15 years of experience in the commercial and retail sectors as an accomplished corporate professional. In her role as the Head of Marketing and Communications at BTC Markets, she leads the strategic approach and oversees the implementation of all marketing and communications initiatives. Rachael has successfully increased the business's visibility and brand awareness while continuously elevating user engagement and managing multiple business partnerships and supplier relationships. She is dedicated to maintaining BTC Markets’ national reputation in alignment with corporate and organisational objectives.

Before joining BTC Markets, Rachael served as the National Senior Marketing Manager for CBRE, the world’s largest commercial real estate and investment firm. In this role, she gained extensive experience in executing national marketing initiatives and driving return on investment for various business lines.

Rachael is passionate about blockchain technology and its potential to transform the digital economy. A skilled stakeholder manager, she holds a Bachelor of Applied Science from RMIT University and actively engages in cryptocurrency technical analysis and trading in her spare time.