The BTC Markets Investor Study explores the motivations, behaviours, and emerging trends among local digital asset investors. As the global crypto market continues its rapid expansion, reaching a total market capitalisation of US$3.27 trillion as of 1 July 2025, up US$1.27 trillion year-on-year, understanding investor sentiment has never been more important.
From retail participants to institutional players, the cryptocurrency investment landscape is being shaped by a range of factors. Including technological innovation, evolving regulation, and increased professionalisation of the sector.
This report provides a data-led view into how and why Australians are engaging with digital assets, and what it means for the future of the market.
Investor Study Report 2024-2025
The fourth edition of the BTC Markets Investor Study Report, From Zoomers to Boomers: Crypto Investor Base Grows Wider and Wiser, reveals a fundamental shift in the behaviour of Australian crypto investors. Spanning generations from Gen Z to retirees, participation in digital assets has broadened, while investment strategies have become more sophisticated.
Drawing on proprietary platform data and insights from a nationally representative consumer survey, the report captures how investor behaviours evolved over the 2024–2025 financial year. It opens with a macroeconomic overview, then delves into platform usage trends, investor profiles, and demographic shifts.
The report concludes with forward-looking insights that highlight crypto’s growing role in mainstream financial planning.
Investor Study Report 2023-2024
The third edition of the BTC Markets Investor Study Report highlights shifting dynamics in cryptocurrency investment. Once led by small retail investors, growth is now driven by non-retail participants such as sole traders, trusts, and SMSFs, reflecting a move toward long-term strategies.
Myths about demographic engagement are dispelled in the report, revealing that older generations and women are increasingly adopting traditional investment approaches to digital assets. The findings point to a growing sophistication in investment strategies, with established investors playing a key role in shaping the future of the market.
Investor Study Report 2021-2022
Far from the scepticism and misinformation that dominated the conversation a year ago, ordinary Australians are now talking to each other about crypto. We explored our trading data to understand how the cryptocurrency market performed in 2021, gaining insights into the attitudes and behaviours of crypto investors.
The Investor Study Report published in April 2022, uses data that has been captured from the BTC Markets platform throughout the calendar year for 2021. It provides an overview of market performance and an in-depth exploration of data related to user behaviour and investor confidence.
Investor Study Report 2020-2021
BTC Markets ran a survey in FY20-21 with over 1,800 participants from Australia to find out what the average Australian cryptocurrency investor looks like. We found Australian investors are as diverse in their motivations and reasons for investing as their counterparts in traditional markets.
With crypto hitting the mainstream in 2021, this timely report sheds light on the state of play in Australia’s crypto industry, why investors are increasingly choosing this digital asset class, and what the industry in this country needs to do in order to become a leader in the global crypto space.
