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Use the Basic Attention Token price calculator to convert prices for BAT trading pairs and for all markets on the BTC Markets exchange.
Basic Attention Token (BAT) anonymously tracks media consumers time and attention on the web browser, Brave. Users have the option to allow or block ads on Brave. Those who opt in for ads receive BAT for their time and are shown content that specifically matches their interests. Using the metrics provided by Basic Attention Token, advertisers can directly reach a willing audience. BAT is an ERC-20 token, meaning it is created on the Ethereum network. The asset’s white paper was first published in 2018.
Understanding the price dynamics of Basic Attention Token (BAT) is crucial for both investors and advertisers. As the digital advertising industry evolves, BAT represents a pivotal shift towards a more transparent and user-centric model. The BAT price reflects market sentiment around the viability and adoption of the Brave browser and its underlying ad ecosystem.
Basic Attention Token (BAT) is a revolutionary digital currency and blockchain-based system to track media consumers’ time and attention on websites using the Brave ecosystem.
Users receive BAT for viewing ads and advertisers pay in BAT to display their ads. This makes the advertising experience mutually beneficial and respectful of privacy.
Like other cryptocurrencies, the BAT price is determined by supply and demand dynamics within the market.
Factors such as adoption rates of the Brave browser, user engagement with ads, and overall sentiment towards digital privacy can influence the BAT's demand. Supply-side considerations include the total supply of BAT tokens and the rate at which they’re distributed to users and advertisers.
BAT is distributed as rewards to users for engaging with ads within the Brave browser. Advertisers purchase BAT to run their ad campaigns on the platform.
However, the total supply of BAT tokens is capped to create a finite resource that encourages value retention as the ecosystem grows.
The Brave browser is built with privacy at its core, featuring built-in ad and tracker blocking. When using BAT within the Brave ecosystem, transactions are processed anonymously to protect users' identities and financial details. The platform employs state-of-the-art encryption and anonymisation techniques to ensure user activity remains private and secure.

BTC Markets Pty Ltd ACN 164 093 887 is an authorised representative (AR No. 1297122) of BTCM Payments Limited ACN 643 241 829 (AFSL No. 525840)
©2026 BTC Markets Pty Ltd. All rights reserved.