A new look for Australia's Digital Asset Exchange

Over the next few weeks, BTC Markets will be unveiling a refreshed brand identity. One built for the future of digital assets and cryptocurrency in Australia.

For 13 years, we've been proud to serve Australian traders and investors as the country's leading exchange. We've watched the market mature, regulations evolve, and a new generation of investors discover what’s possible with crypto and digital assets. Through all of it, BTC Markets has stayed constant: secure, reliable, and unwaveringly Australian.

Over the past year, we've also been building on a New web platform for BTC Markets. It has evolved a beta version offering simple trading experience to offering a modern portfolio management, enhanced asset details and better experience overall. We are bringing more features to the new platform, shaped by your feedback and sits right alongside the classic platform you already trust. There’s more to come and we’ll share the details soon.

As the industry has grown, so have we, and it’s time our brand reflected that.

Why now?

The digital asset landscape is at an inflection point. Institutional adoption is accelerating. Regulatory clarity is increasing. More Australians than ever are exploring crypto and digital assets as part of their financial future.

Our refreshed brand isn't about chasing trends. It's about showing up as the exchange we've already become. Sophisticated, forward-thinking, and built for the long game.

What's new

Our new identity is sharper, bolder, and unmistakably BTC Markets.

• A refined logo: cleaner and built to perform flawlessly across web and mobile
• A newcolour palette : bold and contemporary, designed with our clients in mind
• New typography: precise and readable, reflecting the clarity we bring to trading
• A refreshed visual language: confident, data-informed, and forward-facing
• An evolved tone of voice: more direct, more human, and built to cut through the noise of a fast-moving market

What's not changing

The things that matter most to our clients stay the same: our platform, security infrastructure, commitment to compliance, local Australian support team, market leading infrastructure, and the trust we've built with hundreds of thousands of Australian clients.

A new look doesn't change any of that. If anything, it reflects our commitment to continually raising the bar across our products, service, and brand.

What to expect

Over the coming weeks, you'll see our refreshed identity roll out across our website, trading platform, mobile app, emails, and social channels. Our team remains the same, and your trading experience won't be disrupted in any way.

We're constantly building the exchange that Australian’s deserve, and this is the next step in that journey.

Thank you for being part of it.

Kind regards,

Rachael Lucas

Head of Marketing and Communications

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The information does not purport to be complete, accurate or contain all of the information that a person may require to make a decision. It may also contain forward looking statements, which are subject to known and unknown risks, uncertainties, and other factors. We recommend you obtain professional advice before making any decision with respect to the matters discussed in this document. To the maximum extent permitted by law, BTC Markets will have no liability for any loss or liability of any kind: (i) arising in respect of the information contained (or not contained) on this page; or (ii) arising from a person relying on any information or statement contained on this page. The information provided is only intended for recipients in Australia. This information cannot be reproduced without our prior written permission.